7 Critical Areas for Lawyers to Dominate Their Market

After coaching law firms for almost 20 years, we’ve discovered that most estate planning practices fail or don’t live up to the owner’s expectations because of the failure in these 7 critical areas:

1. No unifying vision, purpose, or principles that motivate the firm beyond just making money
2. Failure to effectively communicate the firm’s mission to the staff, vendors and clients
3. Few consistent management systems that deliver reliable results
4. Relying on specific employees, rather than viewing the firm as a collection of functions
5. Failure to focus sufficient resources on filling a pipeline with qualified prospects from multiple marketing sources
6. Inadequate capitalization and access to lines of credit
7. Owners focusing on the technical, rather than the strategic work of running a business

There are, of course, many more important areas that deserve attention, but mastering the top 7 will almost guarantee that you dominate your market.

Robert Armstrong
President & Co-Founder
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (800) 846-1555
www.aaepa.com