How Many of You Conduct Estate Planning Seminars In Your Community?
We’ve been noticing a huge change in the way Academy Members are filling rooms. In the old days you could run a newspaper ad, possibly use an insert and get a standing-room-only crowd to talk to about all the planning pitfalls to avoid, the things to make sure they address and a mention of all of the options available to handle some of these complicated issues.
These days, it’s interesting, with newspapers folding like a cheap suit… newspapers have not been getting the results that they used to.
Using a Sunday ad the Sunday before your seminars (if you can get a great deal and if the paper still has a little clout in your community) or an insert, along with a direct mail letter about 3 weeks prior, a follow up postcard 1 ½ weeks prior, a blog highlighting a problem and a brief “tip” on the solution (with link to registration for upcoming seminar), a Facebook event invitation, a stuffer in your newsletter and a mass email is doing GREAT in most communities.
No longer can you do THE ONE QUICK (usually expensive) THING and fill the room, it pays to have a number of efforts aimed at your audience. Most of those I mentioned just take a little labor and once set up in those areas, it’s not a lot of labor I’m talking about.
What are you doing to fill a room?
Director, Member Services
American Academy of Estate Planning Attorneys, Inc.
6050 Santo Rd Ste 240
San Diego, CA 92124