|Are there any fees in addition to the Membership fee?||Cost is passed on to Members for replenishable items/supplies such as portfolio binders purchased in volume.
Outside vendors have negotiated many lower rates for services provided to Academy Members. (Bank of America, DocuBank, Tape duplication, binder manufacturing, Office Depot, and many more).
Custom website available for Member Law firms at additional charge.
|How many Academy employees support Members?||1 employee per every 4 Member law firms.|
|How many Members are currently supported?||Approximately 120 law firms|
|What is the goal for Membership?||Approximately 200|
|Is there a limit to the number of attorneys or staff per law firm the Academy will support?||No limit to the number of attorneys or staff. The Academy does request that the Education Department is available to attorneys only.|
|Do Academy members practice in areas of the law other than Estate Planning?||Not generally, the vast majority of Members concentrate only on Estate Planning or related work.|
|How is the Geographic Exclusivity a Membership benefit?||The Membership Agreement ensures that marketing materials, documents and other benefits are not available to every attorney in town! This benefit is available due to an overwhelming request from the Membership. This ensures that Academy Members are located evenly around the country, it sets the stage for no competition between Members! The open and supportive member relationships are directly related to the exclusivity.|
|If my Academy Territory grows in population, will the Academy change the number of attorneys allowed in my market?||Membership is initiated with a written agreement outlining the number or attorneys in your specific geographic territory. This "territory" is determined by population, media support area, geography and availability along with consideration given to where a prospective Member's existing client base is located. The agreement is firmly in place until either the Member or the Academy terminates the relationship with 30 days notice.|
|Will the Academy reserve a territory for me? I need to work out some arrangements before joining.||Unfortunately, the Academy is not able to "reserve" or hold territories for any length of time. The Academy does not hold territories for anyone.|
|Do Members have to pay the initiation fee again if they opt to add an additional territory?||No. Once Members are on board, if they decide to pick up another territory, we outline the geographic region with the Members, create another agreement and the Members begin paying an additional monthly fee per territory.|
|What departments make up the Academy?||Marketing & Public Relations
Continuing Legal Education
Web & Tech Services (Including software and development)
Member Services & Practice Building
Accounting and Operations
|How many Events are held each year and what is the cost to attend?||There are approximately 2-3 events per year. One seat per Membership is included in the monthly fee for all Academy Summits. Fees for special training depend on the topic, speaker and location.|
EDUCATIONAL AND DOCUMENT SUPPORT
|How is the Education Department Staffed?||Department Director with J.D., LL.M (Tax), CFP, RFC, EA, Certified Taxation Law Specialist, Certified Estate Planning, Trust & Probate Law Specialist as well as the Academy EducationAssociate Director and Staff Attorney both with a J.D. and an LL.M (Tax). The department also has support staff to assist the attorneys in the department.|
|How are substantive questions handled or accepted?||Unlimited fax, email, phone, in person availability. Education also conducts sessions at Summits and monthly conference calls. Recordings of specific topics are also available to members. Education is available for attorneys in Member firms.|
|Are there limitations to the types of questions one can present the Education Department?||Yes. The questions obviously are limited to the topic of Estate Planning. Also, the Education Department can provide so much information to Members yet they are not available "to practice law for a Member." They will often provide coaching and point Members in the direction of additional support materials they may need for the particular topic the Member is working on.|
|What is the turnaround time for requests made for educational/ substantive support?
||Generally, within 24 hours.|
|What type of substantive training is available?||2–3 Conferences per year (Members and their attorneys or staff only), plus monthly 2-3 hour training conference calls on specific Estate Planning topics. Recordings of past training and accompanying materials are available on the Members Only Website.|
|What communications are provided by the Education team?||Email updates on changes in the law, summaries of articles or Estate Planning developments as they occur.|
|What are the additional Educational benefits?||Annual Tax Law updates for most Academy materials, updates to Academy documents, review of marketing materials, as well as FYIs Concerning IRS Announcements, Tax Court Cases, Revenue Rulings and Malpractice Alerts.|
SOFTWARE & TECHNOLOGY
|Does the Academy offer estate planning documents?||Yes, proprietary software for state specific RLTs, IliTs, FLPs, CRTs, SNTs and more! Documents print in MS Word.|
|When were documents written and last updated?||Originally created in the 80s, a major rewrite and update occurred in 1993. With continuous updates, another rewrite was in 2002 and another major upgrade in software and document options in 2007.|
|Are the documents customizable?||Completely customizable. Documents are extremely comprehensive and may need only state specific changes.|
|Does the Academy provide a database for management of clients and prospects?||The "Complete Activity Tracking System" is based on MS Access. The proprietary database includes over 250 letters and forms to support clients and to market to prospective clients. "CATS" also includes over 40 management reports tracking results of events or types of services/revenue generated and sources of clients. Moreover, it is the central resource for managing all the activities of your prospects and clients.|
|Does the Academy provide software training and support?||Over-the-phone installation, training and follow-up support available. Also in person hands-on training available at conferences and online.|
|Does the Academy have a Members only private web site? If so, what is available?||Yes, there is a Members only web site. Over 1,000 web pages of past event audio and video recordings and materials, all forms, documents, all seminar PowerPoint files downloadable, software updates and materials.|
|Can Members have customized law firm web sites created and maintained?||Yes. There is a fee associated with the set up this customized web siteas well as an ongoing monthly fee for maintaining the site. Various Academy articles can be made available on your website, as well as any special Member requests. These sites are quite flexible allowing many updates to be made by the member offices and maintenance provided by the Academy.|
|How many Practice Building Coaches/Consultants are on staff?||1 per approximately 20 Firms|
|Do they support or offer training assistance for you or your staff?||Complete training programs for a wide range of Marketing functions, conducting Final Signing meetings or Initial Consultations, Document Production, Funding, Trust Admin systems, including individual coaching on all aspects of implementation. Programs available online, by phone and at conferences. No extra charge!|
|What management and planning support or materials are available?||Employee Handbook template, modules for hiring & training employees (including ads, offer letters etc), Strategic Planning instruction, financial analysis and coaching, Marketing Planning support and Reports, Business Plan tools.|
|Are marketing letters and advertising materials provided?||Over 400 customizable letters, postcards, ads and inserts with instruction and coaching for all aspects of use and follow-up.|
|Are there seminar/ speaking materials available?||Included in the cost of Membership are many 2-hour programs for the public or for professionals (most programs include slides, script, handout, reports, associated ghost written articles, evaluation forms and follow up procedures):
|What Marketing materials support speaking engagements?||Customizable
|What types of tools are available for building relationships with professionals and cultivating referrals or private speaking engagements?||
|What Public Relations/Image Building tools are available?||
“Approaching the practice of law as a business and running the law firms as a business is one of the biggest membership benefits to our firm.
Working on a marketing plan with our Practice Building Consultant is a great tool and benefit. Getting another set of ears and eyes for the best strategy and hearing what others are doing successfully around the country.”
You can read more about the Academy systems in"The E-Myth Attorney, Why Most Legal Practices Don't Work and What to Do About it,"
co-authored by Michael E. Gerber and the founders of the American Academy of Estate Planning Attorneys, Robert Armstrong and Sanford M. Fisch.
© 2014 American Academy of Estate Planning Attorneys. AAEPA, Inc. All Rights Reserved.Share