Two weeks ago we held a transformational Webinar for attorneys entitled, “Law Practice Blueprint: 11 Core Systems For Total Estate Planning Success.” Almost 500 attorneys registered for the Webinar where Robert Armstrong and Sanford Fisch went through the Academy’s “Law Firm Audit” and information about how attorneys could attend the Philadelphia Boot Camp and Summit. The turn out on the Webinar was a truly impressive group of entrepreneurial attorneys.
If you missed the Webinar, it’s not too late to have your access to this transformational presentation. Head over now and make sure to take advantage of the recording: http://www.aaepa.com/WebinarBlueprint/.
As you watch the Webinar, if any additional questions or concerns come up for you, please email us at questions@aaepa.com, or give us a call at 800-846-1555.
Also, please provide us with some feedback and comments about the Webinar by going to www.aaepa.com/eval — we’re always trying to improve the quality of the experience attorneys have with our instruction.
In the event that you want more information about the Spring Boot Camp and Summit just go to www.aaepa.com/application to download your application materials as well as a detailed agenda for the event. After we receive your application, we’ll let you know as soon as possible if you’re one of the 25 non-member firms we are inviting to attend our 20th Anniversary event in Philadelphia!
Kathryn Adams
Public Relations Manager
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
Capacity for our upcoming February 13th Non-Member Webinar is filling up…. Over 200 registered so far! If you haven’t had the opportunity to register yet, we wanted to include some of the details for you.
The Webinar is intended for entrepreneurial attorneys interested in creating increased revenue and quality of life in 2013. It will be conducted by the founders of the Academy, Robert Armstrong and Sanford M. Fisch. These attorneys also co-authored the book, The E-Myth Attorney which will be given to all non-member attorneys registering for this Webinar.
This Webinar will help you discover:
- What’s really happening in your law practice and how it’s contributing to your current state of affairs (We’ll walk you through our simple attorney audit to help you discover where you are now, where you WANT to go and why you aren’t there yet, in a matter of minutes).
- The number one thing that comes between EVERY attorney and the next level of success they have their eye on. No matter how drastic the problem, we’ll show you how the solution is stunningly simple.
- The easiest way to maximize your income while working minimal hours.
- Highlights of the 11 Essential Systems to Dominate Your Market this year.
- How you can go deeper in your training at the 2013 American Academy Boot Camp in Philadelphia…and attend with absolutely NO-RISK and no obligation (details will be shared on the Webinar).
It’s easy to get used to working in your business rather than working on your business. This Webinar will help you take a step back to assess where you really are right now in order to change the trajectory of where you are going in 2013.
In addition to an eye-opening hour with Robert Armstrong and Sanford M. Fisch and a copy of The E-Myth Attorney, Webinar attendees will receive:
- Our exclusive Attorney Audit. We will use this resource interactively on the Webinar to help you start mapping out your course to success.
- A video recording of the Webinar so you can replay and watch again at your convenience (Can’t make the call live? Register anyway and we’ll still send you the recording).
Click here to register now – you’re just one step away from creating a blueprint for the law practice you always envisioned.
Kathryn Adams
Public Relations Manager
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
It’s the start of a New Year, and if your law practice is not where you expect it to be, financially or structurally, then you don’t want to miss our upcoming free attorney Webinar hosted by Academy co-founders, Robert Armstrong and Sanford M. Fisch.
This Webinar will help you discover:
- What’s really happening in your practice and how it’s contributing to your current state of affairs (We’ll walk you through our simple attorney audit to help you discover where you are now, where you WANT to go and why you aren’t there yet, in a matter of minutes).
- The number one thing that comes between EVERY attorney and the next level of success they have their eye on. No matter how drastic the problem, we’ll show you how the solution is stunningly simple.
- The easiest way to maximize your income while working minimal hours.
- Highlights of the 11 Essential Systems to Dominate Your Market this year
- How you can go deeper in your training at the 2013 American Academy Boot Camp in Philadelphia…and attend with absolutely NO-RISK and no obligation (details will be shared on the Webinar).
It’s easy to get used to working in your business rather than working on your business. This Webinar will help you take a step back to assess where you really are right now in order to change the trajectory of where you are going in 2013.
“Law Practice Blueprint: 11 Core Systems for Total Estate Planning Success”
This Webinar will be on Wednesday, February 13th at 5pm ET / 2pm PT. In addition to an eye-opening hour with Robert Armstrong and Sanford M. Fisch, Webinar attendees will receive:
- A free copy of The E-Myth Attorney, written by New York Times Best Selling Author, Michael Gerber and co-authored by American Academy of Estate Planning Attorneys co-founders Robert Armstrong and Sanford M. Fisch. This is a must-have resource for the attorney seeking to transform his or her practice into a profitable and sustainable business, rather than a J-O-B.
- Our exclusive Attorney Audit. We will use this resource interactively on the Webinar to help you start mapping out your course to success.
- A video recording of the Webinar so you can replay and watch again at your convenience (Can’t make the call live? Register anyway and we’ll still send you the recording).
Click here to register now – you’re just one step away from creating a blueprint for the law practice you always envisioned.
Kathryn Adams
Public Relations Manager
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
I’m a firm believer in the power of Facebook ads. If you haven’t already tried them out, they are worth a shot – even just to see how they might improve leads for your law firm. Ad targeting allows you to choose what specific groups of people see your ads, so you know you’re not advertising to the masses, where your message is more likely to be overlooked. The price is right for the power these little ads can have. Just keep an eye on your ads a few times a week and tweak your content if they aren’t performing like you hoped they would. You can also change the ads entirely every week to keep your content fresh and run several ads at one time to see which ones attract the most attention.
Offer Something
Put an offer in your ads that consumers will find valuable and easy. Don’t make them jump through hoops to get something from you, but make sure it’s something beneficial that will grab their attention. It might help to make a list of things you already have on file that you can offer to a consumer who isn’t already connected to your law firm or your Facebook Fan Page. Try things like:
- Free report on probate or trust administration
- Free report on Women’s Concerns About Estate Planning
- Free subscription to your useful community based blog or newsletter
Daily Limit
Limit the amount that you spend per day – it works well to start at $25 per day, so you can measure the effectiveness of each ad you have running. If your ads are doing well and you are seeing a positive ROI, increasing your daily spending limit is just a click away.
Who Sees It?
Advanced ad targeting helps you connect with the people you really want to reach. For example, if you are offering a report aimed at women, you can specify that only women of a certain age, career, geographic location, and with certain interests see your ad. Don’t waste precious time and ad space attracting the attention of people you don’t want to connect with your fan page.
Simple Tips and Tricks
- Unless you have a registration page or something really compelling that is worth being redirected from a Facebook page, don’t send your audience to an external URL (like your website) from an ad. Most people won’t leave Facebook just to check out another website. Lead them to your Facebook Fan Page to get more information about your law firm and the services you offer.
- Try putting a border around the image you use for your ad to capture attention initially
- Check the price you bid per ad regularly to make sure your ads are being shown (Facebook won’t show your ads if you don’t bid high enough for them), or to make sure you aren’t paying too much per ad.
- You only get 90 characters for your ad. Choose your words wisely and don’t reveal too much detail – leave them wanting more!
- Be specific about what you want your audience to do. Tell them to “Like our page” or “Subscribe to our blog.”
Kathryn Adams
Marketing Administrator
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
www.aaepa.com
