THE ACADEMY’S GREATEST HITS — Session 6, How Genuine Rapport Generates Referrals
June 7, 2013 Blog by: Jennifer Price, Chief Operating Officer, American Academy of Estate Planning Attorneys+
Tagged with: 8 Week Course • Academy’s Greatest Hits • Estate Planning • Estate Planning Education • How Genuine Rapport Generates Referrals • Jennifer Price • law firm practice management • Law Firm Systems • Legal Education • legal marketing • Practice Building Strategy • Session 6
We are pulling together THE ACADEMY’S GREATEST HITS—1993 through 2013. There are eight courses that we’ll be offering to non-members at no charge during our 20th year, (members feel free to sign up and review!).
Each week we’ll give you the summary of ONE course. You can begin the course any time you want. Once you register for the series of sessions, the courses will be delivered to you one at a time over an 8-week period.
Looking back over the past 20 years that the Academy has virtually invented the services, coaching, marketing, legal education and legal documents estate planning attorneys deserve to build their practices with has been fun and exciting. We’re honored to make these sessions available in an effort to celebrate our two decades of support with attorneys in every state!
YOU ONLY NEED TO REGISTER ONCE (If you previously registered for this course, you were already added to the class schedule. No need to register again.)
Session 1: Presented by the Academy’s first keynote speaker, Michael E. Gerber, author of The E-Myth, Why Most Small Businesses Fail and What to Do About It
Session 2: Top 10 Estate Planning Legal Questions (and Answers) from Attorneys Nationwide, Steve Hartnett, Academy Associate Director of Education
Session 3: Mastering 1st Consultations – Controlling the Economy in Your Conference Room, Sanford M. Fisch, Academy CEO
Session 4: Required Technology for Law Firms Today, Rita Chaires, Academy SEO and Social Media Manager
Session 5: Integrated Law Firm Marketing, Presented by Academy Co-Founder and President, Robert Armstrong
Session 6: How Genuine Rapport Generates Referrals Speaker: Jennifer Price, Academy Chief Operating Officer
(One hour audio session, no materials, MARKETING)
What you’ll learn in this session: How vulnerability and relationships lead to referrals, additional business and overall reputation in your community. Systematically adopting and implementing a mindset and habits that generate referrals in your practice. Attorneys along with every staff person in your firm has the ability to benefit from this session.
You’re already spending the marketing time and money to bring clients into the firm… why not make sure that they experience a WOW factor in your practice that ignites the need to introduce friends and family. It’s not as hard as you think. There are little things that can be done automatically, in addition to specific conversations that will lead to this part of your law firm success. It shouldn’t be uncomfortable for you or the client to talk about the types of clients you are looking for. You just need to set the stage!
Stay tuned, we’ll be featuring another session soon! We hope you enjoy the series and share the registration link with the attorneys you feel would get the most out of this instruction.
Chief Operating Officer
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128
Tags: 8 Week Course, Academy’s Greatest Hits, Estate Planning, Estate Planning Education, How Genuine Rapport Generates Referrals, Jennifer Price, law firm practice management, Law Firm Systems, Legal Education, legal marketing, Practice Building Strategy, Session 6