No matter how much the SEO and online marketing landscape changes, the one constant is the importance of backlinks. A “backlink” is created when an external website links to your website. In the old days of SEO, the more backlinks you had, the higher you would rank, but that’s no longer the case. Now, the quality of your backlinks has a significant impact on your site‘s rankings.
Search Engine Land has provided a great summary of the steps you can take to make sure your backlinks are top-notch: http://searchengineland.com/17-link-resolutions-2017-266476
If you’re not taking advantage of the ongoing services of an SEO/Online Marketing agency, at the very least, you should be examining your law firm’s backlink profile and taking steps to make sure it’s in good shape.
Director, Web and Online Marketing Services
American Academy of Estate Planning Attorneys, Inc.
9444 Balboa Avenue, Suite 300
San Diego, California 92123
Phone: (858) 453-2128